Case Study

Ciudadanos por la Libertad

CxL is a Nicaraguan political organization founded on June 15, 2016, legally recognized on May 9, 2017, and arbitrarily dissolved on August 6, 2021.

  • Challenges

    The organization lacked its own communication channel and had no direct channel of communication with the media or, more importantly, with the public. There was a record of their events, but when people searched for them on Google, only third-party results appeared. This situation coincided with the launch of their new visual brand identity.

  • Solutions

    A modern and responsive custom theme was created based on their visual brand identity.

  • Technology / Tools

    WordPress, Beaver Builder, Cloudflare, Google Analytics, Google Search Console, Ahrefs