Case Study

Carátula

Carátula was founded in August 2004 by writer Sergio Ramírez; it is a bimonthly digital magazine and a leading Latin American reference for ideas, literature and criticism in Spanish.

  • Challenges

    The site had problems with commercial hosting, an outdated and non-responsive theme, excessive plugins, unoptimized content, low Google rankings, and a large volume of old unoptimized content.

  • Solutions

    A modern and responsive custom theme was created based on their brand identity, and all the old content was migrated and optimized.

  • Technology / Tools

    WordPress, Beaver Builder, Cloudflare, Google Analytics, Google Search Console, Ahrefs