Case Study
Artículo 66
Un destacado medio digital nicaragüense que ofrece noticias, entrevistas, reportajes e investigaciones, entre los más visitados del país, con miles de visitas diarias.
Challenges
El sitio web presentaba problemas con su hospedaje web comercial y el rendimiento del servidor, un tema inestable, un número excesivo de plugins y contenido no optimizado. Su posicionamiento en Google se veía afectado por a una gran cantidad de contenido no optimizado que era difícil de gestionar y actualizar.
Solutions
Realizamos una auditoría exhaustiva e implementamos mejoras: optimizamos el contenido y el código, mejoramos el rendimiento del tema, redujimos el uso de plugins, reforzamos la seguridad y configuramos Google AdSense para la monetización.
Technology / Tools
WordPress, Google AdSense, Google Ad Manager, Cloudflare, Google Analytics, Google Search Console y Ahrefs
When Manuel and Listo Marketing took over our website, Artículo 66 was under fire (literally) because police and paramilitaries were attacking massive marches in Managua. And we were also under cyber fire, because Russian trolls were desperate to take down the media outlets reporting on the massacres. We were worried about how to protect ourselves without having to sell a kidney to pay for that level of security. We found the solution. Listo Marketing has protected us with its “speed bumps” all these years, and those people I mentioned “couldn’t, and will never be able to, ” take us offline again.
On top of that, at the time we had a block on our monetization system, which Listo Marketing recovered for us, so we were able to get that revenue back.
How did he solve those two huge problems? Well, ask him. He explains it to me, but honestly, I barely know how to write the news and ask questions. I always tell him he’s speaking Chinese, but I just tell him to go ahead and do his thing, and that’s all I need.
If a friend asks me whether I recommend him, I tell them yes, trust him with your site. Not only because he’ll get you out of any jam and because he really knows what he’s doing, but also because you can trust him with your passwords and access. And he even replies at night and on weekends when I need him to fix one of those issues readers never see when they visit our site.
